I like to talk and I’ve always told my employees that they need to tell people what we do and what we WANT to do to help grow our business. But, there is a big difference between talking and public speaking. I recently met Leisa Reid who is not only a public speaker but also teaches people how to use their speaking gigs to grow their business and is the author of Get Speaking Gigs Now.
Leisa stressed right away that the speaking gig should not feel like an infomercial. You need to provide value to the audience and enough value that they want more of what you have to offer. “If you are someone who likes to teach and you have expertise to share, you can attract your client from the front of the room and that is a fun and effective way to grow your business.”
Other tips Leisa shared were: